Magazine

Targeting China

Unless one is in advertising one never really thinks about. So the importance of advertising directly to the Chinese market, despite the very obvious reason for it, never really gets much thought. Advertising campaigns abroad that...

California’s Chinese Communities as Cultural Mainstay

In the 1800s, Chinese immigrants in the United States were unwittingly making themselves known by looking for a better life while supporting their families at home. Yet, despite these individuals’ mission to remain closer to their origins than their...

Barrios Chinos

Passing the odd Chinese restaurant here and there while backpacking your way through urban Central America should not come as any great shock. However, when you have just trekked through the deep rainforests of Guatemala and you find yourself...

Pop-up Police Stations

Having recently returned to China after a year and a half stint in Mexico, I thought the sight of batons and riot police were a thing of my past; something I could leave in Mexico, something that had no...

Not Just for Multinationals

Foreign celebrities in China, such as Da Shan or Mark Roswell, served as the bench mark for me to achieve fluency in Chinese. There were many ways that could happen, whether that be through the awful practice of daily...

The Fairer Competition

Honks of cars and scooters insufferably compete with poodles yapping and bikes squeaking, old men sit on a corner playing cards while their ladies hustle about selling goods. This picture has set the scene outside the...

Cars & Credit; 15 Years on from WTO

Look outside. Count the number of foreign badges you see on cars versus those of Chinese auto manufacturers. Don’t be embarrassed that you are not sure about some of them. Even discounting this “unknown” category, the foreign dominance of...

A4 Waist or Super Skinny Scary Chinese Barbie?

Meet Jacqueline Chen. A girl from my gym who always adds one more practice to her workout routine; taking sweaty selfies. Every time she flaunts her toned abs and robust legs on WeChat, her screen is sure to be...

Latest News

German Chemical Giant BASF to Make Chip Materials in Nanjing by 2028

German chemical giant BASF will build a semiconductor materials plant in Nanjing, with start-up expected by the end of...

China Creates an X-Class of Train Numbers for Services above 350KM/H

China is giving its fastest trains a letter of their own. A new X prefix, read xīn (新, "new"),...

China’s Brain Banks Need Donors as Human Tissue Reveals Dementia Clues

China’s human brain banks are still struggling to attract donors more than a decade after the first facilities opened,...

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