With the cold and rain set to continue for quite some time across much of China, it may not have been the best of conditions for an annual ice cream expo. That was until the star of the show was unveiled. Take a bow, moulded ice cream!
由于中国大部分地区的寒冷和降雨将持续相当长一段时间，对于一年一度的冰淇淋博览会来说，这可能不是最好的条件。直到该剧的明星亮相。鞠躬，模制冰淇淋！
Taking place Monday thru Wednesday of this week, 11-13 October, in Tianjin Municipality was Ice Cream China 2021. And as in many industries of late, the buzzword has been “innovation”.
2021 年中国冰淇淋展将于本周一至周三（10 月 11 日至 13 日）在天津市举行。与近来的许多行业一样，“创新”一直是流行语。
Hence, the decorative ice creams which come in a variety of shapes and colours, many displaying an intricate level of detail. There are pagoda, terra cotta warriors, even a Chinese “qipao” dress, although both its size and temperature might be barriers to someone actually wearing it.
因此，装饰性冰淇淋有各种形状和颜色，其中许多都展现出复杂的细节水平。有宝塔、兵马俑，甚至还有中国的“旗袍”，尽管它的尺寸和温度可能对真正穿着它的人来说是障碍。
Attending the expo was Sha Qingtian, General Manager of Nanjing Puyuan Ice Cream Machinery Manufacturing, who makes the trip north every year. He said, “Ice cream manufacturers are pursuing unique shapes and packaging to meet rising demand, making us produce suitable automatic machines with more special functions”, reports the Global Times.
参加展会的还有每年北上的南京普源冰淇淋机械制造有限公司总经理沙庆田。据《环球时报》报道，他说：“冰淇淋制造商正在追求独特的形状和包装，以满足不断增长的需求，这使我们能够生产出具有更多特殊功能的合适的自动化机器。”
Moulded ice cream is certainly catching on fast. Even with traditional sales impacted by COVID, robust performances have been reported by companies such as silicone mould manufacturer, Nicole Mould. Their CEO, Han Jun, said at the expo they have cooperations with over 300 ice cream producers in China.
模制冰淇淋无疑正在快速流行。尽管传统销售受到新冠疫情的影响，但硅胶模具制造商 Nicole Mould 等公司仍表现强劲。他们的首席执行官韩军在博览会上表示，他们与中国300多家冰淇淋生产商有合作。
And the end customers are loving it. Feng Chunyu, a visitor to Ice Cream China 2021, said, “I see hundreds of ice creams in different shapes. None of us can resist these cute ‘sweet temptations’ with traditional Chinese elements”.
最终客户也很喜欢它。 2021年冰淇淋中国展参观者冯春雨表示，“我看到了数百种不同形状的冰淇淋。我们没有人能抵挡这些带有中国传统元素的可爱‘甜蜜诱惑’”。
Sha also believes moulded ice cream to be an excellent opportunity for the entire ice cream industry chain, and that such new and unique ice cream products shall appeal to young consumers especially.
沙还认为，模压冰淇淋对于整个冰淇淋产业链来说是一个绝佳的机会，这种新颖独特的冰淇淋产品尤其会吸引年轻消费者。
“The future of ice cream industry is very promising in China”, he said.
“中国冰淇淋行业的未来非常有前途”，他说。
