Big Time Media Comes to Nanjing in New International Effort

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Today marked a shot in the arm for international media operating in our neck of China’s woods, as efforts to raise our global profile were manifest through the opening of a new media centre to extol to the world the many virtues of Jiangsu Province.

今天,对于在中国的森林里运作的国际媒体来说,是一剂强心剂,通过新媒体中心的开业,向世界宣传江苏省的诸多美德,我们努力提升我们的全球形象。

It was this afternoon, 16 June, when the launch of the Jiangsu Now International Communication Centre (JICC) took place. An extension to JiangsuNow, JICC is operated by the Xinhua Daily Media Group.

6月16日下午,江苏今日国际交流中心(JICC)揭牌仪式隆重举行。 JICC是JICC的延伸,由新华日报传媒集团运营。

With the theme of “Tell Jiangsu stories well to the world; spread well Jiangsu’s global image”, today’s guests were treated to all the razzamatazz that is the hallmark of launch events of this sort in China.

今天的嘉宾以“向世界讲好江苏故事,传播好江苏国际形象”为主题,感受了国内此类发布会的盛况。

The bright lights and a high-impact video preceded an opening speech by Shuang Chuanxue, president of Xinhua Daily Media Group.

在新华日报传媒集团总裁双传学致开幕词之前,明亮的灯光和极具影响力的视频。

After the official proceedings, the launch was closed out with a round table discussion, at which were several guest experts, including Zhang Hongjun, Executive Director of the College of Journalism and Communications; and Zhu Feng, Executive Director of the School of International Relations, both at Nanjing University.

正式会议结束后,发布会以圆桌讨论结束,多位特邀专家参加了圆桌讨论,其中包括新闻与传播学院执行院长张红军;朱峰,南京大学国际关系学院执行院长。

The experts shared their thoughts on how can media better spread China’s voice and actions, and to specifically answer the question as to how media in Jiangsu may better serve in that role?

专家们就媒体如何更好地传播中国的声音和行动进行了分享,并具体回答了江苏媒体如何更好地发挥作用?

The backdrop to today’s initiative is a call from China’s very top to work harder at bringing Chinese culture to the global stage. For us in Jiangsu, an area of concern is that, unlike in the USA, where people identify closely with their home state, local people here identify most with their city.

今天发起这一倡议的背景是中国最高层呼吁更加努力地将中国文化推向全球舞台。对于我们江苏人来说,一个值得关注的问题是,与美国人们对自己家乡的认同感密切不同,这里的当地人对自己的城市认同感最高。

California, USA, is the most well known state (equivalent to a province in China) in the world, for a multitude of reasons, not least Hollywood, Silicon Valley, Disneyland, etc. Today marks the start of a mission for regional media here to try to emulate that for our very own Jiangsu.

美国加利福尼亚州是世界上最著名的州(相当于中国的一个省),原因有很多,尤其是好莱坞、硅谷、迪士尼乐园等。今天标志着这里的地方媒体开始了一项使命,试图效仿我们江苏。

Like this publication, JiangsuNow is an English-language media platform, but one with an emphasis on news and feature stories from across the province. Included therein are spotlights on investment, education, travel and living in Jiangsu, as well as interviews with foreigners for whom the Province is home, however temporarily.

与本出版物一样,《江苏今日》也是一个英文媒体平台,但重点关注全省的新闻和专题报道。其中包括对江苏投资、教育、旅游和生活的关注,以及对居住在江苏的外国人的采访,尽管是暂时的。

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