With airlines still flying with far fewer passengers than pre-Covid, so the industry is taking drastic steps to persuade people back to the skies. Under a new type of ticket just launched, passengers buy one ticket and then fly as often as desired.
由于航空公司飞行的乘客数量仍远少于新冠疫情爆发前的水平，因此该行业正在采取严厉措施来说服人们重返天空。在刚刚推出的一种新型机票中，乘客购买一张机票，然后可以根据需要多次飞行。
Beginning tomorrow, and by invitation only, passengers holding the new type of ticket may travel as often as they please on China Eastern Airlines and Shanghai Airlines’ flights departing before 8 am or after 8 pm. Flights to Hong Kong, Macao and Taiwan are exempt from the promotion. The new ticket is priced at ¥3,456, with the applicable flight dates being from 8 August, 2020 to 30 June, 2021.
从明天开始，持新型客票的旅客可凭邀请任意搭乘上午8点之前或晚上8点之后始发的东航、上航航班。飞往香港、澳门、台湾的航班不享受此优惠。新机票票价为3,456日元，适用航班日期为2020年8月8日至2021年6月30日。
Referred to as “Fly Morning & Evening as Desired” (早晚随心飞), the “season” ticket is initially being made available to enterprises and institutions through targeted invitations from China Eastern Airlines marketing staff and partner agencies. Corporate customers are limited to a single purchase of a 100 ticket set.
“季”票被称为“早晚随心飞”，最初是通过东航营销人员和合作机构定向邀请向企事业单位发售。企业客户单次购买仅限 100 张门票。
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Targeted institutions include cooperative commercial banks, investment banks and asset management firms. China Eastern Airlines have also stated that part of the ticket quota shall be reserved for selective sale to the public, reported The Paper.
目标机构包括合作商业银行、投资银行和资产管理公司。据澎湃新闻报道，东航也表示，将保留部分机票配额，选择性向公众发售。
As soon as the product went online, the market responded enthusiastically. Following China Eastern’s lead, airlines such as Hainan Airlines, Spring Airlines and China Southern Airlines successively launched their own unlimited flight promotions.
产品一上线，市场反响热烈。 继东航之后，海南航空、春秋航空、南航等航空公司也相继推出了各自的不限航班促销活动。
Yet, it is not the first time for such creative ticketing. Back on 18 June, China Eastern launched the “Fly at Weekend” ticket type, priced at ¥3,322. Passengers holding the ticket can enjoy unlimited travel in economy class on China Eastern and Shanghai Airlines’ weekend flights, again excepting Hong Kong, Macao and Taiwan.
然而，这种创意票务并不是第一次。 6月18日，东航推出“周末飞”机票类型，售价3,322元。持该客票的旅客可无限次乘坐东航、上航周末航班经济舱，港澳台地区除外。
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More than 65,000 tickets were redeemed during the first weekend of the promotion. China Eastern expects that 2.5 million such trips shall be taken in the second half of 2020.
促销活动的第一个周末，就有超过 65,000 张门票被兑换。东航预计2020年下半年此类出行将达到250万人次。
In addition, the very fact that more seats on aircraft are occupied with have the knock-on effect of inspiring confidence among other people, prompting increased spending on traditional ticket types. Airlines abroad shall also be keeping a close eye on the effectiveness of the promotion, in hopes that they making similar moves may save them from bankruptcy.
此外，飞机上座位增多这一事实会激发其他人的信心，从而促进传统机票类型的支出增加。国外航空公司也应该密切关注促销的效果，希望他们采取类似的举措可以避免破产。
