Earlier this year, China Post announced it was moving into the coffee business. Makes sense, right? Actually, it does. Well now it does anyway, as the experience of students in one Nanjing university, under lockdown on account of COVID, is proving.
When China Post’s move went public in June of this year, it attracted the derision of many. Some more cynical observers remarked, “Will it take them as long to make a coffee as it does for them to send a letter?”.
今年6月,中国邮政此举一经公开,就引来了很多人的嘲笑。一些愤世嫉俗的观察者评论道:“他们煮咖啡需要花像寄信一样长的时间吗?”。
But letters are now a thing of the past. Now of course, it’s all about couriers. And that means people need places where they can pick up their deliveries. That’s where China Post comes in.
但信件现在已成为过去。当然,现在一切都与快递有关。这意味着人们需要可以取货的地方。这就是中国邮政的用武之地。
And for students who have in the past few days been returned to locked-down-campus life, throwing coffee into the mix suddenly makes a lot of sense.
对于过去几天重新回到封闭校园生活的学生来说,加入咖啡突然变得很有意义。
China Post’s first coffee shop is to be found on campus at Nanjing’s Southeast University (NJSEU). In the colour of wood and postal green, and with design aesthetics mimicking the corrugated edges of stamps (nice, right?), Post Coffee has succeeded in creating a quiet and leisurely haunt for students.
中国邮政的第一家咖啡店将位于南京东南大学(NJSEU)校园内。邮政咖啡以原木色和邮政绿为主色调,并采用模仿邮票波纹边缘的设计美学(不错吧?),成功地为学生营造了一个安静、悠闲的场所。
Reporters for the Yangtze Evening News who visited recently found therein a relatively elegant atmosphere, hardly the stuff of the China Post of old.
扬子晚报记者近日探访,发现这里气氛相对优雅,完全不像以前的中国邮政。
Post Coffee has in fact become an integral part of a new way of life on campus. It’s a place to send letters, of course, if one would ever want to, but it’s also a place to pick up deliveries and a coffee shop in which to relax with friends.
事实上,Post Coffee 已经成为校园新生活方式不可或缺的一部分。当然,如果有人愿意的话,这里是一个寄信的地方,但它也是一个取货的地方,也是一个与朋友一起放松的咖啡店。
“Now, because of the epidemic, we don’t go out of school very much and our life circle is relatively small. It’s great to have such a coffee shop in the post office”, a student surnamed Chen said to reporters. “When you are free, bring a book and order a cup of coffee, which is a good afternoon.”
“现在因为疫情,我们很少出门,生活圈子也比较小,邮局里有这样一家咖啡店真是太好了”,陈姓学生对记者说。 “有空的时候,带上一本书,点一杯咖啡,就是一个美好的下午。”
Students might also be tempted to buy (and perhaps send) some of the NJSEU-themed postcards which are available, or the Nanjing cultural products that have been independently designed by students.
学生们可能还会想购买(或许还可以寄出)一些可用的南京大学主题明信片,或者由学生独立设计的南京文化产品。
China Post has not also forgotten the recent 120th anniversary of NJSEU, issuing a set of commemorative stamps which are on prominent display in Post Coffee.
中国邮政也没有忘记不久前的NJSEU成立120周年,发行了一套纪念邮票,并在邮政咖啡厅的显着位置展示。
According to Wang Xin, a deputy manager in the Nanjing Post marketing department, Post Coffee is is expected to be opening more outlets in other Nanjing universities after their success at NJSEU.
南京邮政营销部副经理王欣表示,继南京邮电大学在南京邮电大学取得成功后,邮政咖啡预计将在南京其他高校开设更多门店。







