China’s central banking has an answer to counter the dominance posed by Alipay and WeChat in the online payments sector. As many know, it’s called the Digital Yuan, or Digital RMB, but it’s a tough sell. Turns out, as with most other things, coffee helps.
中国央行有办法对抗支付宝和微信在在线支付领域的主导地位。众所周知，它被称为数字人民币，但它很难推销。事实证明，与大多数其他事情一样，咖啡也有帮助。
This past weekend, on 5 February, Nanjing held its first co-called “Digital RMB Consumption Scenario”. And for a suitable location was chosen the Unit 11 District of the Yihe Road Residential Area.
刚刚过去的周末，即 2 月 5 日，南京举办了首届“数字人民币消费场景”活动。合适的地点选择在颐和路住宅区11单元。
Given the locale’s connections with Republican-era Nanjing, it was perhaps an odd choice, or one intended to drum up a little additional patriotic spirit in support of the new financial initiative.
考虑到该地区与民国时代南京的联系，这也许是一个奇怪的选择，或者是为了鼓动一点额外的爱国精神来支持新的金融举措。
PSA Nanjing (南京发布) went as far as the exhortation; “Come on! [It’s the] Nanjing Branch of Bank of China!”. But just in case that wasn’t going to be enough to get potential consumers excited, they had a trick up their sleeve.
PSA南京（南京发布）竭尽全力地劝告； “来吧！[这是]中国银行南京分行！”。但为了以防万一这还不足以让潜在消费者兴奋，他们有一个绝招。
Coffee.
咖啡。
In the “Digital RMB Experience Area”, local Nanjing citizens had the opportunity to make a self-service purchase of coffee using Digital RMB. A little quaint perhaps, but the idea did nevertheless attract many who came for, well, a “taste” of the new digital money.
在“数字人民币体验区”，南京市民有机会使用数字人民币自助购买咖啡。也许有点奇怪，但这个想法确实吸引了许多前来“尝尝”新数字货币的人。
But we came to be here today after the “Jiangsu Provincial Digital RMB Pilot Work Plan” was issued by the Jiangsu Provincial People’s Government on 30 January. Its Unique Selling Point? The highest forms of legal protection.
但我们今天来到这里是在1月30日江苏省人民政府印发《江苏省数字人民币试点工作方案》之后。它独特的卖点？最高形式的法律保护。
We get it, and Alipay and WeChat are also presumed to get it. But some are more interested in getting that coffee.
我们得到了，支付宝和微信也推定得到了。但有些人对喝咖啡更感兴趣。
Ms. Chen, a Nanjing local, enjoyed the experience, saying, “After downloading the Digital RMB app, as long as I bind my Bank of China card [to it], I can buy coffee by myself. I think it is very convenient. The key is that the Digital RMB is endorsed by the Central Bank, which is very safe to use”.
南京人陈女士很享受这种体验，她说：“下载了数字人民币APP后，只要绑定我的中国银行卡，我就可以自己买咖啡了。我觉得很方便。关键是数字人民币是央行背书的，使用起来很安全。”
Just as long as it has caffeine in it, right, Ms. Chen?
只要有咖啡因就可以了，陈小姐？
