O2O2O (online to offline to online), a new business model, was set up by Nanjing Jinling Hotel along with Taobao, an e-business giant, on May 7.
The new business model helps the hotel breaks away from the traditional direct sales operation by integrating online platform with traditional offline service. While taking advantage of Taobao’s huge pool of customers, the hotel will free customers from bothers such as making advance payment when check in and waiting in line when check in or out.
