Taking a set of travel photos has become an important stop on the itinerary for many a self-respecting Chinese tourist. But concern is rising over the industry that has sprung up to satisfy demand for it being virtually scant of regulation.
对于很多有自尊心的中国游客来说，拍摄一组旅行照片已经成为行程中的重要一站。但人们越来越担心这个为满足需求而兴起的行业实际上缺乏监管。
You know what they look like. Female almost invariably, young, dressed to the hilt and posing outside a scenic spot, while photographers armed with enormous DSLRs snap away, backed by their makeup and lighting team.
你知道他们长什么样。女性几乎无一例外，都很年轻，衣着光鲜亮丽，在景点外摆姿势，而摄影师则在化妆和灯光团队的支持下，手持巨大的单反相机拍照。
This type of role-playing tourist photography in scenic areas is high in efficiency and low in cost. For the customers, after posting their beautiful set of snaps on social media, they can easily receive the attention and likes that are missing from their daily lives.
这种景区角色扮演旅游摄影效率高，成本低。对于顾客来说，在社交媒体上发布自己的一组精美照片后，他们可以轻松获得日常生活中缺少的关注和点赞。
It has become a way for young people to step out of reality and purchase happiness.
它已成为年轻人走出现实、购买幸福的一种方式。
But the Jiangsu Provincial Consumer Protection Commission wants to make the public more aware of the pitfalls represented by this nascent industry, as The Paper reported on 7 June.
但据澎湃新闻 6 月 7 日报道，江苏省消费者保护委员会希望让公众更多地意识到这一新兴行业所存在的陷阱。
A case in point emerged last month, when a girl (pictured) went home to look through the photos she had taken on her visit to a tourist attraction. There on her folk costume, she saw a cockroach crawling across her neck.
上个月出现了一个典型的例子，当时一名女孩（如图）回家查看她参观旅游景点时拍摄的照片。在她的民族服装上，她看到一只蟑螂爬过她的脖子。
She’d bought her package of photos from a small storefront, where typical prices vary from ¥99 to ¥399 for makeup and hair styling alone. Add in the photography and other services, it becomes easy to part with up to a thousand renminbi.
她从一家小店面购买了照片包，仅化妆和发型设计的典型价格就从 99 日元到 399 日元不等。再加上摄影等服务，花上千块钱也变得轻而易举。
Price is only part of the worry, however. These types of stores often use hair glue to stick decorative sequins on their customers, hardly something suitable for facial skin.
然而，价格只是担忧的一部分。 These types of stores often use hair glue to stick decorative sequins on their customers, hardly something suitable for facial skin.
And as the girl with the cockroach found out, hygiene is an issue, with many of the clothes used rarely washed.
正如那个养蟑螂的女孩所发现的那样，卫生是一个问题，许多用过的衣服很少洗。
But what has really got the Consumer Protection Commission’s goat is the tourists who wear folk costumes and adorn themselves with unsuitable religious icons.
但真正让消保委恼火的是那些穿着民族服装、佩戴不合时宜的宗教标志的游客。
The Commission believes that the original intention of scenic spot photography is to allow tourists to immerse themselves in local culture. Done well, these exquisite photos integrate landscape and folk customs, becoming local-tourism promotional materials.
组委会认为，景区摄影的初衷是让游客沉浸在当地文化之中。这些精美的照片拍得好，将山水风光与民俗风情融为一体，成为当地的旅游宣传材料。
The worry is made clear by an attitude that has become prevalent in the industry; “no matter the ethnic group, just as long as it is a princess”.
业内普遍存在的一种态度清楚地表明了这种担忧。 “不分种族，只要是公主”。
That may not seem like a big deal to many, but this correspondent is from Scotland, where the idea of an Englishman wearing a kilt is an abhorrence.
对于很多人来说，这似乎没什么大不了的，但这位记者来自苏格兰，在苏格兰，英国人穿苏格兰短裙的想法是令人憎恶的。
Lastly, there is the very real threat of long-term damage to a given locale’s standing in the minds of the general public.
最后，特定地点在公众心目中的地位面临着长期损害的真正威胁。
Sadly, there is no shortage of photo suppliers all too aware that tourists hang around only very briefly. Should they be dissatisfied with the result, the possibility to retake their photos is slim to non existent.
可悲的是，不乏照片供应商都清楚游客只是短暂停留。如果他们对结果不满意，重新拍摄照片的可能性几乎为零。
That’s the driver behind the concept of “one-off business”, in which prices are often arbitrarily increased and tourists cajoled into expensive add ons, rarely receiving value for money. In the long run, it will not only destroy the provider and possibly the scenic spot, but also the reputation of a city.
这就是“一次性生意”概念背后的驱动力，在这种生意中，价格经常被任意提高，游客被哄骗购买昂贵的附加服务，但很少获得物有所值的服务。长此以往，不仅会毁掉提供商，甚至可能毁掉景区，还会毁掉一个城市的声誉。
After all, the last thing we need is for a scenic princess to be saying, “I went to Nanjing and got ripped off”.
毕竟，我们最不需要的就是一位风景如画的公主说：“我去了南京，被骗了”。
