Many of our alert readers will know of the expression, “Me and my yacht”. They will also be aware of the limits to the actual truth contained therein. Turns out that in China, this is a concept that has not only been once again taken to extremes, but that the Chinese desire for “face” has also in due process created a multi-billion renminbi industry.
我们许多警觉的读者都会知道“我和我的游艇”这个说法。 他们还将意识到其中所包含的实际真相的局限性。 事实证明，在中国，这个概念不仅再次被推向了极端，而且中国对“面子”的渴望也在适当过程中创造了一个数十亿的人民幣产业。
Four exquisite photos of an astoundingly expensive villa, accompanied by the words, “Maybe I should redecorate my home”; or a carefully-filtered photo of bread with the caption, “Always feel that breakfast is more important”; or the best for last, a photo of a first-class aircraft cabin plus the snap line, “Almost missed it”.
四张精美的照片 贵得令人发图的别墅， 伴随着这些话， “也许我应该重新装修我的 家”；或者经过仔细过滤的 带有标题的面包照片， “总是觉得早餐是 更重要”；或者最好的 最后，一张头等舱的照片 飞机机舱加上卡扣线， “几乎错过了它”。
Fake, fake, fake.
假，假，假。
We now live in a China in which people have become actors, portraying the character which they themselves want others to admire. Yes, this is an excellent use of expensive, energy-consuming and ecology-damaging, internet bandwidth. And sociologically, yes, there is the desire for face, but what are even more powerful potents for anyone, including the Chinese?
我们现在生活在一个人们成为演员的中国，描绘他们自己希望别人钦佩的角色。 是的，这是对昂贵、耗能和破坏生态的互联网带宽的出色利用。 在社会学上，是的，有对面子的渴望，但对任何人来说，包括中国人，有什么更强大的力量？
Money. Power.
钱。 力量。
At the end of the Chinese National Day holiday, one of the many topics to start trending on China’s version of Twitter, Weibo, was, “¥60 is enough to travel the world on WeChat Moments” .
在中国国庆节假期结束时，中国版推特微博上开始流行的众多话题之一是“60元就足以在微信朋友圈环游世界”。
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Thanks to market demand, the faking of people’s personalities and characters by use of online content has quietly become an industrial chain.
得益于市场需求， 伪造人们的个性 和使用在线的字符 内容悄悄地变成了一个 产业链。
For the ¥60, purchasers receive a whole set of photos and videos of travelling, for the purpose of posting on WeChat Moments. The really clever part, however, is that an additional fee makes it possible to modify the posting location information.
对于60日元，购买者将获得 一整套照片和 旅行视频，为了 在微信上发帖的目的 时刻。 真正聪明的部分， 然而，这是一个额外的 费用使修改成为可能 发布位置信息。
“Yes, that’s my yacht, and I’m on Tahaiti!”
“是的，那是我的游艇，我在塔海蒂！”
As most are aware, WeChat Moments has in recent years become one of the most important platforms for self-promotion. Through likes, comments, etc., people receive feedback on their shared content very quickly, and such feedback gradually becomes a part of their self-awareness.
正如大多数人所知，微信朋友圈近年来已成为最重要的自我推广平台之一。 通过点赞、评论等，人们会很快收到关于他们分享内容的反馈，这种反馈逐渐成为他们自我意识的一部分。
It’s all a far cry from real life, where our friends know much of the truth to our character, and do not hesitate to call us out from time to time.
这一切都与现实生活相去甚远，在那里，我们的朋友知道很多关于我们性格的真相，并且不时地毫不犹豫地叫我们出来。
So shall we give it a go?
那么，我们试一试好吗？
Search “朋友圈” (literally “Friends’ Circle”) on e-commerce behemoth Taobao, and see returned results such as “Friends’ Circle DIY” and “Friends’ Circle Location Modification”. The sheer depth of the issue is noticeable by the fact that many of these merchants have volumes exceeding 10,000 or even 100,000 transactions. During the recent holiday, when the bulk of the country tries to do some traveling, it was noted that there were many more customers than usual purchasing location modifying services.
在电子商务大物淘宝上搜索“朋友圈”（字面意思是“朋友圈”），并查看返回的结果，如“朋友圈DIY”和“朋友圈位置修改”。 这些问题的深度从其中许多商家的交易量超过10,000甚至100,000笔的事实中可以看出。 在最近的假期里，当该国大部分地区试图进行一些旅行时，注意到购买位置修改服务的客户比平时多得多。
Then there are the videos of luxury cars and piles of cash (I swear I am not making this up) that can be purchased; a set of 50 goes for just ¥6.60. An additional ¥8 per video shall be charged to put the purchaser’s own voice on the video; “Just back from the Ferrari dealer this morning”.
然后是可以购买的豪华汽车和成堆现金的视频（我发誓我不是在编造的）；一套50只需6.60元。 每个视频将额外收取8元，以便将购买者自己的声音放在视频中；“今天早上刚从法拉利经销商那里回来”。
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But what price love? Elsewhere, some merchants also include strategies and tutorials to teach boys and girls how to create WeChat Moments that will attract the opposite sex.
但付出什么代价，亲爱的？ 在其他地方，一些 商家还包括策略和教程 教男孩和女孩如何创建微信 吸引异性的时刻。
For the really shrewd, some WeChat business practitioners create a high-end looking WeChat Moments, mainly to create a rags-to-riches image, so that potential customers identify with their lifestyle, thus generating trust in products.
对于真正精明的人来说，一些微信商业从业者创建了一个高端的微信朋友圈，主要是为了创造一个从衣衫褴褸到致富的形象，让潜在客户认同他们的生活方式，从而产生对产品的信任。
A darker twist then takes us into fake news territory. It has been reported that there was someone who claimed to be an editor of People’s Daily, Zhu Xiangyu, sharing articles from the People’s Daily on WeChat Moments, and using Location Modifying to often position himself at the People’s Daily Headquarters.
然后，一个更黑暗的转折将我们带入了假新闻领域。 据报道，有人自称是《人民日报》编辑朱向宇，在微信朋友圈上分享《人民日报》的文章，并经常使用位置修改将自己定位在人民日报总部。
Ingenious. Why didn’t we think of that?
巧妙的。 我们为什么没有想到那个？
Thankfully, there is another side to the coin. A growing movement believes that WeChat Moments is not the whole picture of life, refusing to accept such ideal characters after careful modification. Shunning WeChat Moments altogether, they devote their time and energy to real life issues, such as family happiness and progress at work.
值得庆幸的是，硬币还有另一面。 越来越多的运动相信微信 瞬间不是生活的全貌， 拒绝接受这种理想的角色 经过仔细修改。 回避微信 瞬间，他们奉献了他们的时间 以及对现实生活问题的能量，比如家庭 工作上的快乐和进步。
That the final sentence above is necessary to this article is telling as to the depth and seriousness of the issue at hand. But after the poster of fake WeChat Moments loses interest in the character they have created, the bubble is burst with all that remains one empty shell. According to a poll conducted by CCTV.com on Weibo, most of those questioned said it was nothing but vanity that brought about the “¥60 is enough to travel the world” phenomenon.
上述最后一句是本文所必需的，这说明了手头问题的深度和严重性。 但在假微信朋友圈的海报对他们创造的角色失去兴趣后，泡沫被所有空壳的东西冲破。 根據CCTV.com在微博上進行的一項民意調查，大多數受訪者表示，造成「60日元足以環遊世界」的現象，只不過是虛榮心。
