Hyping the idea of humans and tigers living together has landed a local animal wildlife park in hot water, as regulators have come down hard, fining the park for violating the relevant provisions of China’s Advertising Law. As for the tigers, they’re used to this kind drama.
炒作人与老虎共存的想法让当地一家野生动物公园陷入了困境，监管机构严厉打击，以违反中国广告法相关规定为由对该公园进行了罚款。至于老虎们，他们已经习惯了这种戏剧性的场面。
It was back on 1 April when Changzhou Yancheng Wild Animal World began their marketing promotion that comprised cash incentives of ¥100,000 per hour for those prepared to spend time in the tigers’ enclosure.
早在4月1日，常州盐城野生动物世界就开始了营销促销活动，其中包括为那些准备在老虎圈里度过时光的人提供每小时10万元的现金奖励。
Needless to say, local media got interested, contacting the park the following day. The park responded that it was a genuine offer and the promotion was open to all, but that life safety was not guaranteed.
不用说，当地媒体对此很感兴趣，并于第二天联系了公园。公园方面回应称，这是诚意之作，促销活动向所有人开放，但生命安全得不到保障。
A member of staff member said, “Registration has closed now. It was booked out within 1 hour”, reported The Paper.
据澎湃新闻报道，一名工作人员表示，“报名现已截止，1小时内就被订满了。”
The plan had been to give participants a tent they could use for shelter during their stay in the tigers’ enclosure. However, it transpired that the park’s white tigers were uncontrollable in their rejection of the tents, tearing them into pieces in an instant.
该计划是为参与者提供一个帐篷，供他们在老虎圈地逗留期间使用。然而，公园里的白虎却无法控制地拒绝帐篷，瞬间将帐篷撕成碎片。
This prompted Yancheng Wild Animal World to issue an announcement stating that the “Tent with Tigers” event was suspended due to force majeure. The park also expressed that it would select more gentle animals to continue such activities in the future.
这促使盐城野生动物世界发布公告称，“帐篷与老虎”活动因不可抗力而暂停。公园还表示，今后将选择更多温顺的动物继续开展此类活动。
But now the park has now been punished under the Advertising Law for the illegal act of publishing advertisements containing prohibited circumstances. As a result, the Wujin District Market Supervision Bureau of Changzhou imposed an administrative penalty of ¥250,000 on the parties concerned in accordance with the law.
但目前，该公园因发布含有禁止情形的广告的违法行为，已受到《广告法》的处罚。据此，常州市武进区市场监管局依法对当事人作出25万元的行政处罚。
This is also not the first time the park and its tigers have become mired in controversy. Back in 2017 and angry at not receiving any dividends, shareholders moved to sell some of the park’s animals. Blocked from doing so, the furious shareholders then took revenge by throwing a live donkey into the tigers enclosure in front of an audience.
这也不是公园和老虎第一次陷入争议。早在 2017 年，股东们就因为没有收到任何股息而感到愤怒，于是开始出售公园的一些动物。由于遭到阻止，愤怒的股东随后当着观众的面将一头活驴扔进了老虎的围栏里进行报复。
That donkey suffered the same fate which might have befallen participants in “Tent with Tigers”; it was mauled to death.
那头驴遭遇了与“老虎帐篷”参与者相同的命运；它被殴打致死。
